Online Audio is described best as AM/FM radio stations or audio content made available to listeners online, typically via streaming. Online audio ads are served to listeners who consume audio content across all types of devices, including Smart Speakers. Audio content includes music, podcasts, and sporting events. These ads run across major streaming services such as Spotify, Soundcloud, iHeart, Triton, and TuneIn.
Did you know 68% of the U.S. population actively listens to online audio? Those users typically average about 16 hours of listening per week. If you run radio advertising spots, this is a great way to utilize digital advertising while capturing a new audience. And on some platforms, while your :15 to :30 second audio plays a companion display ad will be served at no additional cost to you!
Targeting an audience using online audio varies from traditional radio. Radio is used as a megaphone to reach a broad audience while online audio targets a specific group of consumers. There are several different ways to target the ad including by geographic area, behaviors, and artificial intelligence (AI). We first target the geographic area you want to reach and layer in behavior and AI targeting. Behavior categories are what we as individuals research, browse, and buy online. The behavior ads are served based on your previous behaviors and interests across all devices. AI captures information on consumers that have engaged with the ad and utilizes machine learning to reach new individuals like those that have interacted with the ad. We like to think of AI as the BROOM of targeting strategies, simply because it sweeps up people who might otherwise be missed. It catches people who haven’t shown an interest in what you sell but have a high likelihood of being a prospect!
For more information on Online Audio Ads, or other services we provide, reach out to us today by filling out the “Contact Us” form!